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Marketing
How to use discount codes to sell more tickets
Discount codes can fill your event, reward your community and show you which partners actually sell tickets. Here's how to use them without undercutting your own prices.

Event Planning
The event planning checklist: what to do and when
A practical timeline for planning an event in Nigeria, from booking the venue to the morning after, so nothing important is left until the last minute.

Marketing
How to promote your event on Instagram and WhatsApp
Most ticket sales start with a post or a message from someone people trust. Here's a simple promotion plan for Instagram and WhatsApp, from announcement to the night before.

Event Planning
Free event RSVPs: how to know who's actually coming
Free events are easy to say yes to and easy to skip. Here's how to run RSVPs that give you a realistic headcount, and how to plan for people who don't show up.

Guides
How to check in guests at your event using just a phone
You don't need scanners or a printed list to run a smooth door. Here's how to check guests in with any phone, and how to keep the queue moving.

Ticketing
How to price your event tickets (and who should pay the service fee)
A practical way to set ticket prices for your event: start from your costs, check what your audience will pay, and decide whether to pass the ticketing fee on.

